Develop a new global brand platform leveraging the luxury cruise line’s current positioning to raise awareness, consideration, and drive bookings.
Core creative concept:
Go deeper, beyond the initial layer of a city.
Discover the world within the world, while also discovering more about yourself.
Go deeper, beyond the initial layer of a city.
Discover the world within the world, while also discovering more about yourself.
Campaign development:
- Brand Book
- Integrated campaign: Print, Social, Digital, Email
- Website Redesign
Agency: RepublicA | ACD: Derrick Muñiz | head of Digital: Roberto quinones
AD: Beatriz Pardo | CW: Matias Pareja | 2017
AD: Beatriz Pardo | CW: Matias Pareja | 2017