FIU Advancement Donor Tool
Collateral Tear Folder
Collateral Tear Folder
THE ASSIGNMENT
Creation of a donor tool & leave-behind collateral to attract and retain potential net-worth donors for Florida International University’s largest college.
Challenges
Starting point was a 30+ page academic document which wasn’t clearly communicating what CASE is, its impact, or the need for donations.
Starting point was a 30+ page academic document which wasn’t clearly communicating what CASE is, its impact, or the need for donations.
Creative Solution
Creating a physical leave-behind piece that felt and screamed important, containing digested information in a storytelling and conflict-resolution format.
Creating a physical leave-behind piece that felt and screamed important, containing digested information in a storytelling and conflict-resolution format.
Tear Folder
The piece consists of a tear folder that houses all things FIU College of Arts, Sciences and Education. It serves as an interactive piece where the user engages in tearing the front flap to open it and follows with a brief introduction of CASE’s values and essential elements.
The piece consists of a tear folder that houses all things FIU College of Arts, Sciences and Education. It serves as an interactive piece where the user engages in tearing the front flap to open it and follows with a brief introduction of CASE’s values and essential elements.
Agency: Republica | Client: FIU | AD: Beatriz Pardo | CW: Matias Pareja | 2018