Target audience
35-45 y/o female, higher education, higher income, in a relationship.
35-45 y/o female, higher education, higher income, in a relationship.
The brief
Develop creative concepts that speak to the core target audience. She is not always seeking “milestone” experiences; she strives to find enjoyment and feel gratitude in everyday moments, and Gloria Ferrer is there to join her on her journey.
Insight
For the grateful achiever, success in life does not revolve around the idea of perfection. They understand that a simple shift in perspective can alter their point of view to see the good in almost anything; just as how Gloria Ferrer helps you open up to life’s everyday joys.
For the grateful achiever, success in life does not revolve around the idea of perfection. They understand that a simple shift in perspective can alter their point of view to see the good in almost anything; just as how Gloria Ferrer helps you open up to life’s everyday joys.
Creative Interpretation
Life is all about perspective, each of us possessing our own unique point of view. Every day we make the choice to see the glass half empty or half full. So, within each day there lies an opportunity to uncover a moment of gratitude or joy simply by choosing how we frame our view. Gloria Ferrer invites you to open your eyes to the small joys of every day when you look at things from a new perspective.
Agency: Republica | Client: Gloria Ferrer | AD: Beatriz Pardo | CW: Stephanie Granado | 2018