Client: Sanofi
Agency: Republica Havas, Miami FL
CD: Martin Stuart, ACD: Celine Hercouet, AD: Beatriz Pardo
2024 Recap.
Synopsis: A Trusted Circle is a non-profit educational group founded by Sanofi to inform, educate, and provide resources to minorities in the US Market.
With an emphasis on New York City, Miami, and Houston, A Trusted Circle educated local communities about the risks of RSV (respiratory syncytial virus) which ails new-born infants.
Through culturally relevant activations throughout local community centres, A Trusted Circle attracted families to learn about RSV prevention.