The challenge was to create brand awareness about Algorand to a bilingual Miami USH audience to activate during finance week.
The solution was a platform that was understood in English and Spanish while maintaining the integrity of Algorand's brand identity.
By leveraging Algorand's name, we created the "Algo____" platform. With wordplay at its core, we highlighted the reasons to believe in Algorand as the sustainable crypto-coin and wallet hero brand.
